Advertise And Win With CTNewsJunkie
Despite quite a few changes in the marketplace over the last few years, CTNewsJunkie has become the very best way to reach Connecticut's most influential people. This site offers original, professionally produced, must-read political news and commentary every day. The state's decision makers read this site first and often, so if you want to reach them your message needs to be here in one form or another.
CTNewsJunkie is owned and operated by Dig and Scoop LLC and was launched in 2005. The site averages about 177,000 page views a month and also now publishes CTTechJunkie.com and CTPhotoJunkie.com, along with 5+ email blasts per week including the Friday Night Fix! and - your favorite - Morning Coffee & Politics (M-Th). And we occasionally send an email blast for breaking news and a new offering, DC News Junkie, which is coverage focused on Connecticut's congressional delegates.
CTNewsJunkie also is a founding partner of the Independent Media Network and can provide you with advertising access to scores of other websites across Connecticut and any number of people around the world on the global ad exchange. We can put you at the top of search results and have your ad banner follow people around the web. We can target banners to computer screens in a specific neighborhood. We can even target banners to the computer screens of people based on their consumer behavior or their party affiliation.
Contact Doug Hardy for more information about our rates and marketing tools.
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In 2015 we launched our Directory as a core function of a new part of CTNewsJunkie's marketing tools. The Directory will not only improve your company's search profile, but full members also get discounted advertising on the site as well as some display in our universal ad column, and social media push as well. The Directory further includes an Events Calendar, through which we can help you fill seats at your events or your clients' events. We also added a job board so that we can help you find the best candidates for jobs at your firms.
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The righthand column of our site is visible on every page and provides a location for sponsorships. The rotation is limited to 10, 300x250 ad units at a time. Individual ad units can be shared by up to 2 sponsors, and every ad unit shares equal billing at the top through a randomization script. Our open rate for banners is $15 per 1,000 impressions and we bill based on a minimum of 133,333 per month for 100% visibility ($2000/month). Discounts are available to members of our new Directory. Here is an inventory calendar for our top-10 rotation.
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The "billboard-interstitial combo" is our highest impact ad unit. It provides a 970x250 image across the top that is locked in place as part of the site's background. The image specs are 1476x1500 and the file size needs to be under 100kb. The interstitial is a popup image that is targeted to visitors using mobile devices. It requires a tap on the X button to close and is responsive in size to tablets down to smartphones. The interstitial is 1200x800 and our ad unit is responsive, so it will shrink to fit mobile screens. Check here for our billboard-interstitial inventory calendar.
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We send Morning Coffee & Politics Monday through Thursday at 5:30 a.m., the Friday Night Fix on Friday afternoons, and occasionally also Breaking News Alerts and DC News Junkie updates as news occurs. Breaking News and DC News Junkie are lumped in as added value to sponsorships of Morning Coffee & Politics and the Friday Night Fix.
Our email blasts are "exclusive" on a daily or weekly basis - only one sponsor per edition and that sponsor will appear in the body of the email itself near the top. The display options are a message in text of no more than 60 words (can include links) or a 300x250 pixel banner. More information on advertising in our email blasts is available here.
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Post your event, job listing, or link to other content in the Extra Extra column on our home page. We limit these to 1 per day and make sure they remain at or near the top of the page for 24 hours and then cycle downward as new content arrives.
These links will be bylined with "Sponsored by" the name of your organization. Headlines are 100 characters and the body of the post can be 35-45 words of text with a small logo, or we can do just a headline with a small logo as well. Here's what it may look like. We track the clickthroughs to your site with a bit.ly link and provide you the data later. The goal of these posts is to generate visits to your website, and it works. More information
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Advocacy Campaigns combined with advertising
CTNewsJunkie and the Independent Media Network also can provide you with tools to turn your advertising into a grassroots advocacy campaign with some real punch, targeting specific lawmakers for a focused messaging campaign and grassroots petitioning. Pricing may vary depending upon which tools you choose to use, so drop us a line to ask about these options. We can recommend specfici vendors and also help you get them set up and optimized for maximum effectiveness. Grassroots advocacy software has come a long way in the last few years. We can get people interacting with your target audience by email, social media, or phone all through the click of a mouse.
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More available through Quantcast.
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If you have questions or thoughts about advertising with us or the Independent Media Network, don't hesitate to email or call.
Thanks for reading and supporting all of our publications here at Dig and Scoop LLC!